Unleash Your Salesforce
You're Paying for an Advanced CRM... But Barely Using It. Let's Fix That – Fast.
Welcome
Most companies in healthcare, tech, and financial services are sitting on unused and valuable features while backlog and bureaucracy mires progress.
I built Kynoch Labs to deliver flexible, high-impact Salesforce solutions quickly, nimbly, without rigid contracts or offshore handoffs.
Mark Brennan here – 18+ years in the Salesforce ecosystem (former Salesforce employee 2008-2009, Head of Information Services at Pandora building for IPO, founded Benissimo and e:Solutions CRM, Director roles at Coastal Cloud and FMT Consultants). Now at the helm in California with a small, expert US-based team.
Sound Familiar?
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Paying monthly for Agentforce / Data Cloud that's mostly unused or only scratching the surface
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Automations were never fully set up – Salesforce functioning more like an expensive spreadsheet than an AI-powered engine
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Stuck with a partner and their timid, junior consultants, offshore people, and slow-motion cautious project managers, hesitant to create bold change
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Priorities change every Tuesday, but your partner can't pivot, stuck in backlog and compliance hell
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Wasting hours on manual tasks while competitors pull ahead with autonomous AI agents
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I've seen this pattern across hundreds of midmarket orgs over the years. That's exactly why I founded the company – to create something more agile, personal, and focused on getting real AI value fast for your workforce.
Why We're Trusted
Why Leaders Trust Me Personally on Their Salesforce & AI Projects
Hi, I'm Mark Brennan, founder of Kynoch Labs.
I've been deep in the Salesforce ecosystem since 2006:
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Former Salesforce employee (2008-2009) in Marketing Operations
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Head of Information Services at Pandora – built their Customer 360 ecosystem and helped prepare for NYSE IPO
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Founded Benissimo (2012-2017) delivering elegant Salesforce solutions to growth-stage companies
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Co-founded and led e:Solutions CRM until 2021
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Director of Delivery at Coastal Cloud and Salesforce Practice Director at FMT Consultants
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Regular speaker at Dreamforce and other events, recognized for integrated SaaS ecosystem design
Now at Kynoch Labs: No big-firm bureaucracy or layers of management. You work directly with me and our small, 100% US-based team of Einstein-certified architects, developers, and data specialists.
We are a certified Salesforce Partner, 100% onshore team in the continental United States.
How We're Different (And Far Less Risky)
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No yearly lock-ins – Month-to-month engagement, cancel anytime with no penalties
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No offshore teams or junior handoffs – Direct access to me (the founder) + 100% US-based Einstein-certified experts
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No hard selling – We only move forward if it's clearly a great fit
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Concierge package or fully agile – We adjust instantly when your priorities shift (no waiting for the paperwork)
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Personal involvement – I lead architecture and strategy on every project
We're built for midmarket leaders who need speed, flexibility, and real results from their Salesforce investment – especially the new AI capabilities.